Iridium is a lifestyle brand based in Chicago. We work flexibly with clients to fulfil their fashion and lifestyle needs – whether it be a simple shirt or a complex stand out piece. We use rare materials that are beautifully crafted and functional.  Whether you are looking for a design that will refresh, or an addition to your closet we are confident you will be pleased with our results.


Behind the Brand

Platinum has over 10 years experience in the industry. Pugs Atomz is our Creative Director/digital designer, and Geli Williams is our Head Designer,  she is also pretty good with a sketchbook. Before starting the company Platinum worked as a Bio-Chemist by day and fashion stylist by night to the stars.  A stylist who decided to create designs which boasted a number of big name clients. Platinum has brought his vast experience from this role to the work he does now.

By 2011 Platinum had been recognized by R.A.W. as a talented designer and the line was showcased in and on fashion media platforms leveraging his brand to new heights. In 2011 he met a musician by the name of Pugs Atomz through Facebook and sponsored the artist, allowing them to establish a friendship and partnership. Pugs Atomz was a buzzing artist overseas that took the brand from local to international notoriety. After sharing the same passion for music and fashion a foundation of trust was formed. When Atomz moved back to Chicago from London he and Platinum set a goal to make Iridium more than a brand, the goal was to make it a lifestyle. With these two great minds working together they formed an energy that attracted celebrities like Usher, Justin Bieber, Gucci Mane, Chris Brown, Kid Ink, Bennie Man, Marvin Jones (Bengals), the Instagram famous Westbrook Sisters, Toni Romitti and a hand full of popular stylist to name a few.

Our vision is to be the most trusted provider of Fashion and a in body a Life Style that ensure the  freedom of expression with positivity and creativity. As a  leader, we will define the future of Fashion—from the World to outer space, and in cyberspace.

We will —

  • Conduct ourselves with integrity and live our Company Values
  • Deliver superior Designs
  • Foster an environment of innovation, collaboration, and trust

In so doing,  Iridium  will become our customers’ partner of choice, our industry’s leaderr of choice, and our shareholders’ investment of choice.

Men Wears
Womens Clothing
Unisex Clothing

The  Iridium Team 





Head Designer



Creative Director

Pug Atomz


International  Ambassador



Global Sales Rep

A.J Peace


Global Ambassador

Shamon Cassette


Stock King


The Iridium Team consist of Kings and Queens . Meet the staff and explore and Grow with us.

Our Professional Team is a knowledge based group which endeavors to provide best and wide spectrum of Life Style services at one stop shop. We wish to establish ourself as a destination where all paths in hunt for fashion solutions end. We have strong foundations by which we wish to achieve return customers. Our diversified and dedicated team of professionals have expertise in providing supreme services.

We wish to provide Products which is based on the stated and unstated needs of different individuals that confirm to professional ethics, integrity & confidentiality. 

The website strives to provide new products, which are being updated every week. 

Never lose Passion to Go Platinum

Brand Manifesto

“Never lose the passion to go platinum” is the Iridium mantra. Seven years in and the business and Iridium is having it’s best year yet. We make clothing that people can stand out in. What started as a t-shirt company is now a global brand encompassing every aspect of modern men’s wear from active, casual, women’s wear, shoes and accessories. Some call us street-wear sheikh, others say the next big thing. We say we are the best in customer service with an edge of music soul.

Our Mission and Approach

Resident Artists

Click edit button to change this text. He is also pretty good with a sketchbook. Before starting the company Ross worked as a designer and studio manager for a design house who boasted a number of big name clients. Ross has brought his vast experience from this role to the work he does now.

Iridium Life

Keeping Great Company

Iridium’s energy to attract large name celebrities caused a web frenzy. Having launched the Spring/Summer and Fall/ Winter 2013 line Iridium’s name was becoming more of a house hold entity. November of 2013 Iridium opened its first brick-and-mortar shop to the public at the gorgeous Block Thirty Seven Mall in the heart of downtown Chicago. Having transitioned from pop up to permanent in a short time frame this assured Platinum and Atomz they were on the right track. The stores clientele is diverse, ranging from musicians, celebrities, to NBA athletes. Iridium is thriving in Asia, America, and Canada with a steady stream of online orders daily. Currently they are gearing up to showcase in Chicago’s Men’s Fashion Week finale show. With a story of greatness and the heart of perseverance Iridium is more than a fad it’s a classic line forming its story every day.