About us

The Store

Founded in 2008, Iridium Clothing Co. is a lifestyle brand with two locations – our Flagship location Iridium Life, and Hype Concept store Iridium 77 Lab are both inside Block 37  in Chicago's bustling Downtown. We feature our in-house label Iridium along with other premium streetwear brands such as Nike, Supreme and Bape.

Iridium’s CEO Platinum Williams has over ten years of experience in the fashion industry. Before starting the company, Platinum juggled working as a biochemist by day and a fashion stylist by night. From styling he went on to creating designs that lead to landing a number of big name clients.

Iridium Clothing Co. has been featured in New York Fashion Week and have been chosen by prominent stylists to dress stars such as Justin Bieber, Chris Brown, Usher, Gucci Mane, Gunna and Marvin Jones of the Cincinnati Bengals. Other personalities include Toni Romiti, the Westbrook Sisters and Kid Ink.

By 2011, Platinum was recognized by R.A.W. as designer to be reckoned with and the line was showcased in various fashion media platforms that leveraged his brand to new heights. Shortly after he sponsored the musician Pugs Atomz and established a friendship and partnership. As a renowned overseas artist, Pugs catapulted the brand from local to international notoriety. When he finally made the move from London to Chicago, the two gentlemen have set their sights on building Iridium from a brand to a lifestyle.

Fast forward to 2017, Iridium’s latest addition to the powerhouse team is Fritz Colcol, a lifestyle entrepreneur serving as the CMO. His sharp insight in social media branding and e-commerce strategy is another notch in Iridium’s soaring industry success.


Our Vision

We will conduct ourselves with integrity, uphold our company values, deliver superior designs and foster an environment of innovation, collaboration and trust.

Iridium Clothing Co. will be an unparalleled customer’s partner of choice and continue to be a responsible industry leader.


Behind the Brand

The Iridium Clothing Co. Team consist of Kings and Queens. Meet the staff and explore and grow with us.

Our Team is made up of creative & successful standouts which endeavors to provide the best lifestyle services through a one stop shop. Iridium Clothing Co. is a destination where all paths in hunt for fashion solutions end. Our diverse and dedicate dream of professionals have the expertise in providing supreme services.

The website showcases distinct merchandise that are updated every week. Don’t miss out and subscribe to our Newsletter for updates, giveaways and more!


C.E.O- Platinum


C.M.O- Fritz Colcol

Head Designer – Geli 

Creative Director – Pug Atomz

Global Ambassador – Shamon Cassette