Founded in 2008, Iridium Clothing Co. is a lifestyle brand with two locations – our Flagship location Iridium Life, and Hype Concept store Iridium 77 Lab are both inside Block 37 in Chicago's bustling Downtown. We feature our in-house label Iridium along with other premium streetwear brands such as Nike, Supreme and Bape.
Iridium’s CEO Platinum Williams has over ten years of experience in the fashion industry. Before starting the company, Platinum juggled working as a biochemist by day and a fashion stylist by night. From styling he went on to creating designs that lead to landing a number of big name clients.
Iridium Clothing Co. has been featured in New York Fashion Week and have been chosen by prominent stylists to dress stars such as Justin Bieber, Chris Brown, Usher, Gucci Mane, Gunna and Marvin Jones of the Cincinnati Bengals. Other personalities include Toni Romiti, the Westbrook Sisters and Kid Ink.